JAKE DECICCO
CRO AND “MIDDLE BROTHER”
“Jordan and I always had a little bit of an entrepreneurial bug. We would make lemonade stands in high school, or hustled and sold gum in the hallways that we bought from Sam’s Club.”
EXTREME OPTIMIST
Jake DeCicco and his two brothers have a fascinating story about becoming top entrepreneurs in one of the most saturated consumer goods categories – Coffee. Super Coffee’s most recent valuation is $500 million, and its goal is to expand into the International market in the next few years. Super Coffee’s core premise was to make a drink that was a third of the calories and zero sugar but tasted like a Starbucks Frappuccino.
Jake shares the journey he and his brothers went on and how they used their experience as athletes to work as a team and keep going through the tough times. “Learning how to be teammates, first. We respect each other’s positions and just make sure that we are working towards the team’s greater goal, which carries over very nicely to the workplace.
The brothers always had an entrepreneurial spirit, “Jordan and I always had a little bit of an entrepreneurial bug. We would make lemonade stands in high school or hustled and sold gum in the hallways that we bought from Sam’s Club.” This mentality served them well when they had to grind daily to produce their first shipment of Super Coffee to Whole Foods.
The journey these three brothers have gone on has been inspirational to listen to, and I hope you enjoy it as much as I did.
Connect with Jake here.
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